{"id":383,"date":"2016-05-10T12:26:43","date_gmt":"2016-05-10T12:26:43","guid":{"rendered":"http:\/\/xnspy.com\/blog\/es\/?p=383"},"modified":"2016-05-27T13:10:24","modified_gmt":"2016-05-27T13:10:24","slug":"continuemos-hablando-de-introducir-su-empresa-en-internet","status":"publish","type":"post","link":"https:\/\/xnspy.com\/blog\/es\/continuemos-hablando-de-introducir-su-empresa-en-internet.html","title":{"rendered":"Continuemos Hablando de Introducir su Empresa en Internet"},"content":{"rendered":"

\"Manager<\/p>\n

\u00bfQui\u00e9n iba a pensar que en solo cinco a\u00f1os cambiar\u00eda toda la estructura de estrategias de marketing conocidas hasta el momento? El contraste de la era previa a 2005 y la era de las redes sociales es tan marcado como el del blanco y el negro. Antes de que tener una cuenta en Facebook fuera tan vital como tener correo electr\u00f3nico, o un tel\u00e9fono, las empresas a\u00fan estaban enfocadas en estrategias de marketing ortodoxas: qu\u00e9 colores utilizar con su producto, d\u00f3nde colocar las vallas publicitarias, cu\u00e1nto tiempo de emisi\u00f3n consiguen sus anuncios. Entonces llegaron las p\u00e1ginas de las redes sociales. La lealtad a las marcas comenz\u00f3 a medirse no en t\u00e9rminos de ventas permanentes, sino en la cantidad de seguidores en Twitter. Los hombres de negocios ya no quedaban en salas de reuniones, sino en LinkedIn. El modo de comunicaci\u00f3n entre la gente fue completamente alterado. \u00bfC\u00f3mo iban a ignorar las empresas que m\u00e1s de 1.230 millones de personas estaban integradas en un solo lugar? Y as\u00ed el marketing saliente se hizo tan importante como el marketing de atracci\u00f3n<\/a>.<\/p>\n

\"Marketing\"<\/p>\n

Piense en ello \u2013las empresas se gastaban mucho dinero colocando vallas publicitarias en varios sitios para que los viera gente diferente, y ahora ten\u00edan la opci\u00f3n de poner un solo anuncio en Facebook y conseguir que millones de personas lo vieran. No solo ha servido esta idea para reducir costes, sino que las empresas est\u00e1n identificando sus mercados gracias a las redes sociales. Bas\u00e1ndose en las p\u00e1ginas que le gustan en Facebook o en lo que publica en Twitter, las multinacionales pueden definir exactamente qui\u00e9n es su cliente. Y gracias a la transparencia de comunicaci\u00f3n que representan las redes sociales<\/a>, la relaci\u00f3n entre consumidor y productor es m\u00e1s cercana que nunca. Tomemos el ejemplo de Starbucks: con su p\u00e1gina \u201cMi idea de Starbucks\u201d en Facebook, preguntaron a los consumidores qu\u00e9 es lo que quer\u00edan que se a\u00f1adiera o mejorara. Saber que se escucha su opini\u00f3n hace que el consumidor se sienta m\u00e1s seguro.
\nEl problema de las vallas publicitarias es que algunas personas las ver\u00e1n de pasada, y algunas ni siquiera eso. Se trata de un juego de frecuencia de posibilidades. Por el contrario, puede apostar que unos cuantos millones de personas entrar\u00e1n hoy en Facebook. \u00bfD\u00f3nde le parece que querr\u00e1n las empresas promover su producto?<\/p>\n

Otra de las estrategias que ha adoptado el marketing de atracci\u00f3n<\/b> es la de utilizar YouTube para anunciar sus productos. A las empresas les cuesta millones de d\u00f3lares comprar tiempo de emisi\u00f3n para sus anuncios de 30 segundos varias veces al d\u00eda. Con YouTube, se puede crear un canal y cargar videos para que todo el mundo los vea. Pueden identificar gracias a las estad\u00edsticas demogr\u00e1ficas d\u00f3nde consiguen m\u00e1s visitas. Y si su video se convierte en un \u00e9xito con millones de visitas, \u00a1ser\u00e1n los mismos consumidores los que hagan la promoci\u00f3n! Al fin y al cabo, los consumidores hablan m\u00e1s entre ellos de lo que hablan con las empresas.
\nLas cadenas de televisi\u00f3n, por ejemplo, est\u00e1n publicando tr\u00e1ileres y avances de sus programas en su p\u00e1gina de YouTube. Hasta est\u00e1n creando sus propias p\u00e1ginas de televisi\u00f3n de pago, con lo que, en vez de grabar en su video dom\u00e9stico, puede simplemente entrar en Internet para ver sus programas favoritos.<\/p>\n

\"Marketing<\/p>\n

Corporaciones multinacionales, como Pizza Hut tambi\u00e9n est\u00e1n usando Twitter para crear una buena disposici\u00f3n hacia su marca. Esta es otra gran estrategia de campa\u00f1a en redes sociales. Proyectos como \u201cDa de comer a una persona hambrienta con cada retuit\u201d est\u00e1n b\u00e1sicamente reforzando el nombre de la marca en la mente del consumidor. A m\u00e1s retuits, m\u00e1s gente se est\u00e1 enterando de que su producto existe. Si una cantidad importante de gente empieza a retuitear sobre ello al mismo tiempo, se convierte en un \u201cT\u00f3pico del Momento\u201d, lo que en lenguaje de Twitter viene a ser lo mismo que las noticias de los titulares en todo el mundo.
\nEl \u00e9xito de mercado se mide ahora en t\u00e9rminos de visitas en YouTube, seguidores en Facebook y en Twitter. Si estas no son las plataformas perfectas para dar a conocer su producto, no s\u00e9 cu\u00e1les son.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00bfQui\u00e9n iba a pensar que en solo cinco a\u00f1os cambiar\u00eda toda la estructura de estrategias de marketing conocidas hasta el […]<\/p>\n","protected":false},"author":2,"featured_media":385,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[20],"tags":[47],"class_list":["post-383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consejos","tag-consejos"],"yoast_head":"\nContinuemos Hablando de Introducir su Empresa en Internet - 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