{"id":148,"date":"2015-09-21T08:47:45","date_gmt":"2015-09-21T08:47:45","guid":{"rendered":"http:\/\/xnspy.com\/blog\/pt\/?p=148"},"modified":"2015-09-30T10:14:56","modified_gmt":"2015-09-30T10:14:56","slug":"campanha-toylikeme-celebra-as-imperfeicoes-com-novas-bonecas","status":"publish","type":"post","link":"https:\/\/xnspy.com\/blog\/pt\/campanha-toylikeme-celebra-as-imperfeicoes-com-novas-bonecas.html","title":{"rendered":"Campanha #ToyLikeMe Celebra as Imperfei\u00e7\u00f5es com Novas Bonecas"},"content":{"rendered":"<p><a href=\"http:\/\/xnspy.com\/blog\/pt\/wp-content\/uploads\/sites\/2\/2015\/09\/Toy-Like-Me-campaign.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-149\" src=\"http:\/\/xnspy.com\/blog\/pt\/wp-content\/uploads\/sites\/2\/2015\/09\/Toy-Like-Me-campaign.jpg\" alt=\"Toy Like Me campaign\" width=\"800\" height=\"480\" srcset=\"https:\/\/xnspy.com\/blog\/pt\/wp-content\/uploads\/sites\/2\/2015\/09\/Toy-Like-Me-campaign.jpg 800w, https:\/\/xnspy.com\/blog\/pt\/wp-content\/uploads\/sites\/2\/2015\/09\/Toy-Like-Me-campaign-300x180.jpg 300w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>Crian\u00e7as querem se destacar e fazer parte de um grupo ao mesmo tempo. \u00c9 por isso que \u00e9 t\u00e3o dif\u00edcil lidar com as imperfei\u00e7\u00f5es. \u00c9 f\u00e1cil de entender esse problema. Elas crescem com ideias especificas de perfei\u00e7\u00e3o com as suas bonecas Barbie e \u00eddolos. Ent\u00e3o, quando o que elas veem na TV n\u00e3o \u00e9 igual ao que elas veem no espelho, o pensamento imediato \u00e9 de que h\u00e1 algo de errado com elas.<\/p>\n<p>Mas a <a href=\"https:\/\/mymakie.com\/campaign\/toylikeme\/\">Campanha Toy Like Me<\/a> vai al\u00e9m dos problemas de autoestima que o \u201cbrinquedo perfeito\u201d cria. Eles est\u00e3o acusando a ind\u00fastria de brinquedos de excluir as crian\u00e7as deficientes. Nenhuma Barbie ou Ken possui uma cadeira de rodas ou bengala, ou aparelho auditivo, ou qualquer coisa que demonstre que aquele peda\u00e7o de pl\u00e1stico perfeito tem algum tipo de defici\u00eancia. Isso faz com que crian\u00e7as com essas defici\u00eancias sintam que n\u00e3o s\u00e3o normais. Que elas n\u00e3o s\u00e3o como as outras crian\u00e7as. Os brinquedos que elas possuem n\u00e3o as representa em nada.<\/p>\n<p>Uma campanha como essa est\u00e1 visando promover <a href=\"http:\/\/metro.co.uk\/2015\/05\/14\/dolls-with-disabilities-range-launched-after-toylikeme-facebook-campaign-goes-viral-5198125\/\">uma maior diversidade na ind\u00fastria dos brinquedos<\/a>. Makies, a empresa por tr\u00e1s desse projeto, quer que as crian\u00e7as se sintam representadas pelos brinquedos com que elas brincam. No passado, a Barbie loira e de olhos azuis se tornou o ep\u00edtome da perfei\u00e7\u00e3o, fazendo com que as crian\u00e7as de outras ra\u00e7as se sentissem fora do padr\u00e3o normal. Os brinquedos se tornaram um ve\u00edculo para a conversa sobre as rela\u00e7\u00f5es de ra\u00e7a e desde ent\u00e3o, tem havido um esfor\u00e7o (embora pequeno) para criar Barbies que tenham outras cores de pele.<\/p>\n<p>A Campanha Toy Like Me n\u00e3o \u00e9 sobre ra\u00e7a. A inten\u00e7\u00e3o \u00e9 fazer a ind\u00fastria de brinquedos perceber que ela est\u00e1 ganhando dinheiro excluindo um grande grupo de crian\u00e7as. N\u00e3o existem bonecas no mercado que demonstrem uma defici\u00eancia de forma positiva. Outra grande coisa sobre a campanha Toy Like Me \u00e9 que essas bonecas s\u00e3o feitas sob medida para as crian\u00e7as. Elas escolhem como querem que a sua boneca seja e como a sua defici\u00eancia deve ser representada.<\/p>\n<p>O que mais a Makies vai fazer? Convidar as outras empresas para brincar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Crian\u00e7as querem se destacar e fazer parte de um grupo ao mesmo tempo. \u00c9 por isso que \u00e9 t\u00e3o dif\u00edcil [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":149,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[11],"tags":[],"class_list":["post-148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-anuncios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - 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