Facebook is now home to an approximate 1.79 billion active users. Its 24-hour long availability as a means to get attention and acknowledgment is enticing and addictive.
We as users have ingrained Facebook into our society, where we share our private victories, failures of stories to the world. Having attention to matters or something personal is not necessarily a bad thing. Using Facebook, like anything addictive can be done with moderation. Unfortunately, people who use Facebook moderately are in the minority as studies show that the average user checks Facebook 14 times a day.
With the audience the size of an empire, Facebook has capitalized on the potent purchasing market that its platform holds. Facebook notoriously collects user’s data for marketing purposes. Certain ads are targeted towards certain people depending on the type of data they match.
But How Does Facebook Not Care About Privacy?
Besides giving away your data to marketers, analyst and USF Professor told Melanie Michael of WFLA Channel 8 News “…People are always checking to see what’s going on. Anytime you’re using your phone, any kind of information that you’re putting into your phone, looking at on your phone, Facebook can access that.” She further commented saying “…I don’t think that people realize how much Facebook is tracking every move we’re making online,” she said. “Anything that you’re doing on your phone, Facebook is watching.”
Facebook tracks user’s non-Facebook browsing as well, meaning the browsing you when you are logged out of Facebook is tracked. It does this by tracking your browsing history. Ads will be targeted towards you after Facebook assess what your interests are. Facebook knows a lot about you than you think.
Facebook Is Listening To Your Conversations
Facebook is using your phone or device’s microphone to eavesdrop on your conversations and listening in for buzzwords. These buzzwords are used to target ads. The microphone setting for Facebook is automatically enabled. Facebook admits this themselves: “We use your microphone to identify the things you’re listening to or watching, based on the music and TV matches we’re able to identify.”
They further explained the use of your microphones: “Facebook does not use your phone’s microphone to inform ads or to change what you see in News Feed,” according to the statement “We only access your microphone if you have given our app permission and if you are actively using a specific feature that requires audio. This might include recording a video or using an optional feature we introduced two years ago to include music or other audio in your status updates.
To turn off the Microphone for Facebook, follow these steps:
On iPhone (iOS 10)
- Go to the Settings app
- Scroll down to Facebook, tap it
- Tap “Settings”
- Turn off the slider for Microphone (slider should be grey instead of green)
On Android (Marshmallow)
- Go to Settings
- Swipe over to “Personal”
- Tap “Privacy and safety”
- Tap “App permissions”
- Tap “Microphone”
- Find Facebook, and turn the slider to OFF