Author name: Jenny Nicole

Online Business
Tech

More on Taking Your Business Online

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Who would have thought that five years would change the entire structure of marketing strategies as we know it? The contrast between the pre-2005 and the post-social networking era is almost black and white. Before having a Facebook account became as important as say, having an email, or a phone, companies were still focusing on orthodox marketing strategies: what colors to use in your product, where to place your billboard, how much airtime your commercials are getting. Then along came social media websites. Brand loyalties started to be measured not in terms of permanent sales, but by the amount of Twitter followers.  Businessmen met not in boardrooms, but through LinkedIn. The way in which people communicate was infinitely altered. How could companies then ignore that more than 1.23 billion people were integrated in a single place? And so outbound marketing became just as important as inbound marketing. Think about it—companies would spend a lot of money putting up billboards at various places for different people to see; they now have the option of just putting up a single ad on Facebook and millions of people would see it. Not only has this idea proven to be cost effective, companies through social media networking are also identifying their target markets. Based on what pages you have liked on Facebook or what you are Tweeting about, corporations can now define exactly who their consumer is. And with the transparency in communication that social networks presents, consumer-producer relationship is now closer than ever. Take Starbucks for example. With their “My Starbucks Idea” page on Facebook, they asked consumers themselves exactly what they want should be added/improved. Knowing their voice counts would make the consumer more secure. The problem with billboards is that some people may see it by-the-by, and some would not. It’s a frequency of chance game.  Conversely, you can bet your bottom dollar on the fact that some million people would log on to Facebook today. Where do you think companies would want to market their product? Another strategy that inbound marketers have adopted is using YouTube for advertising their products. It costs millions of dollars for companies to buy airtime and run their 30 second commercials a number of times in a day. With YouTube, they can simply create a channel and upload it for everyone to see. They can again identify through demographics where they get the most hits from. And if their video is to go viral, then it is their consumers who become their marketers! After all, consumers talk more to each other than they talk to the companies. Television networks, for example, are putting up show trailers and teasers on their YouTube page. They are even creating their own pay per view websites, so instead of recording it on TiVo, you can simply go online to watch your shows. Multinational corporations, such a Pizza Hut are also using Twitter to create goodwill for their brand. This is also another great social media campaign strategy. Projects like “Feed a hungry person on each Retweet” are essentially reinforcing the brand name into the mind of the consumer; more retweets would mean more people are learning of their product. If a significant amount of people start tweeting about it at the same time, it becomes a “Trending Topic”, which in Twitter terms is worldwide headlining news. Market success is now measured in terms of YouTube views, Facebook fans and Twitter followers. If that isn’t the perfect platform to get your product well known, I don’t know what is.

XNSPY
Employee Monitoring

Looking After an Increasingly Global Workforce

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With the “global village” and the borderless feel that e-business provides, employment is no longer restricted to local markets. Outsourcing has become a top trend for many companies who want to be efficient and effective; they are hiring software programmers, website developers, content writers and graphic designers from all around the world. Businesses all over the world are hiring website developers to help in building their image on the internet. Similarly, people running a website from home are in need of such technical personnel too. The Cost of Hiring Abroad Looking for offshore staff can provide two benefits: first, it can provide specialized workers, and second, it can reduce costs. Hiring software engineers and web developers in developed countries is expensive. Hiring a programmer or a web designer in China or India, for example, will cost a lot less, but yield better results. China and India concentrate more on their IT departments than any other country in the world. They are, in fact, the leading countries in IT. Hence, it is very likely that India and China have more specialized programmers and software engineers that say, the US or the UK. But since people in developing countries, like India, have a lower paying capacity and a lower average wage rate, they are willing to work for much less. Integrating a Globalized Workforce But in order to hire an offshore web designer, it is important to consider a number of focal points, even if they may seem as the most obvious considerations in the world. The first would be to make sure if your programmer or web designer understands what you and your company are about. Say you are purely an American company that produces things only American customers need. (https://www.secolarievoo.com/) It might be difficult to someone sitting in Azerbaijan to understand the feel and the cultural undertones of your company. Web designers are basically visualists—they put their perceptions into layouts. So it would be of utmost importance to make sure you and your offshore employee are on the same level. Finding Your Internet Locality The problem with going to proper web designing companies is that they either have a signature design, or they want to claim some sort of ownership. And thus another consideration is that is your offshore web designer really of convenience to you? Are they efficient and punctual? Do they personalize their work to fit your requirements? Hiring offshore designers will help you attain a different look in your internet locality, if your designer is cooperative. Similarly, hiring programmers from IT hubs will also be a cost-efficient decision. With their high expertise in the field and their strong IT education sector, your company could even opt for a competent IT student who perhaps wants a part time job and would like to be part of an international company. This will not only save time for the company and split the burden; it will also mean that your work is being carried out by experts in the field in perhaps the entire world. Expanding your employee portfolio overseas will give your company more benefits than detriment—if you know where to look. And if you’ve got the right employee monitoring tool to help you along the way, there is no reason your company can’t expand its boundaries.

Social Media Business
Social Media

Is Your Business Social Media Optimized Yet?

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Google receives about 3.5 billion searched per day. In the days where you Google terms just as many times as you perhaps look at your wristwatch, the need for Search Engine Optimization (SEO) was realized by companies using Internet marketing. And now that Facebook has 1.23 billion users, and Twitter 200 million, it is no wonder that companies are striving for social media boost as well. Amongst the immense internet traffic and tones of corporate-run pages on Facebook, marketers have started to realize that they need to ensure their visibility. After all, being visible on Facebook and Twitter has become just as important as being Googleable. Just as being the first available search page on Google does you a lot of favors, being in the “Who to follow” list on Twitter, and amongst the “most liked pages” would mean that more people know about you, your company and your product. In marketing terms, consumption is driven from word-of-mouth and consumer knowledge these days. And that is exactly what social networking websites are about. With Social Media Optimization and Search Engine Optimization, there is a give and take though. People would only want to Google the terms they are aware of, even if it is just on the surface. What if they do not know your product at all? How would they know what to Google? And so the availability of a company’s product on Facebook, Twitter, YouTube and the likes of Tumblr matters a lot. Even if they do not immediately click on the like button to find out what the company is all about, it would make people subconsciously aware of the product, aware of its presence. Eventually, they would want to find out what it is. For example, Forever 21 benefits more from being active on Social Media. People’s Magazine on the other hand benefits more from Search Engine Optimization. Both go hand in hand. Similarly, in order for a company to be optimized on social media, it is important that they make sharing their links on social networking websites easier. With every article that is published onto a website, there should be a share widget with buttons for a variety of social networking websites and blogs—the post on you wall, Tweet about it, Reblog it on Tumblr kind. This will again create conversation about your product. Just as long as your content is easy to share. Internet users are fickle after all. And while we’re on the subject, this can also be attained by paying said websites to ensure visibility on say, their front pages. Twitter recommends you who to follow based on how popular a twitter account already is, or it could recommend you to follow a Twitter account because they paid them to do so. Similarly, it would get you a lot of hits if your video was to be on YouTube’s featured list. In any case, the amount of money that marketers spent on print ads and commercials is now spent on Internet marketing strategies, and being visible on social media is the most important out of all of them. This may as well be the future of business.

Employee Tracking and Monitoring
Employee Monitoring

How to Keep Your Best Employees When Attrition is Unavoidable

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Let’s tell it like it is: your employees will most likely leave you for the next best opportunity as soon as it comes their way. But you’re not the innocent one in this game for two either. You’re a poacher yourself, myself. Think about it: how many times have you wondered that you want to hire someone with: Relevant experience in the “field” A few big company names under their belt Independent contractors that have worked with a lot of competitiors? Let’s face it, you’re just as guilty of it as the others who have their eyes on your employees are. You want that corporate information just as much as the other person. So yes, people will leave companies on their own more often than you would have the chance to fire them. The question then is not how to retain. The question is who to retain. Retaining in the Short Run There will be instances when an employee will be worthwhile in the short run. That is, their skills, knowledge and capabilities will be more effective for a definite period. Say, you’ve got a particular project to complete where they are pretty good, or a big client to satisfy that has come your way. Employees that have specific skills are useful to retain for that time period only. Ridding of them altogether would mean you’ll have to train someone else in their area of expertise. This will cost you money and valuable time. And if you’re dealing with a client that has come up, time is something you can’t afford to lose. It is perhaps best to have such people on contract basis where you can have them to get a particular task done. Retaining the Definite Players Such employees are assets to your organization, and we realize… finding an accurate replacement for them would suck. You’re going to have to keep these people for much longer than you had initially anticipated. Because these people understand the nature of the job, the day to day tasks, the execution. Most importantly, they understand all of this in the context of your organization. So losing these would definitely be a bit of a setback. Retaining the Wildcards There will always be a few employees that may not seem worth retaining after all. In this case, you’re going to have to do something people in sales call the isolate and explode. Sure you’ve got all the performance data in the world. But what you’ve got to do is look at specific data points in isolations to see where the problem is coming from. Are they creating enough value for the company? Are their expenses outweighing the returns? Are they stuck in stagnant waters? Times like these pulling the plug may seem like the only thing to do, and we won’t blame you. However, we’d suggest you give them a bit of a warning. After all, some people work better under deadlines and supervisions. Perhaps all they were lacking was a bit of motivation to energize them. So next time an employee announces that they’re leaving for a better opportunity, consider if they’re even worth retaining. Maybe you’ll have better options out there.

Customer Retention
Employee Monitoring

Efficient Customer Retention Can Be the Turning Point for Any Organization

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Whether you are a small or a large company, your business revolves around your customer. The service sector now is larger than it has ever been—customer service has become the vehicle that drives any business. It doesn’t matter if your product itself is not the absolute best in the market; a steady customer service can sell anything. Here are two key customer service tips that are guaranteed to win over your target audience and perhaps attract some new ones: It is Impossible to Have Happy Customers Without Happy Employees Let us image that you run a hotel business. Right away, your customer (or in this case, your guest) would walk towards the hotel lobby, and talk to Joe, the employee behind the information desk, the concierge. They would perhaps ask for information or want to check into a room. Joe, the very person who is working the counter, then becomes the face of your organization. A customer’s first impression of your hotel will be based on how the conversation between him and your employee went. And thus it is important that Joe is happy and satisfied with his position in the organization. If he is over-worked, is not paid enough, or is not treated well enough, he would be demotivated and it would show in his performance. (Valium) Joe would be irritable, would not be warm and inviting to customers. If he is disconnected enough, he might slip in a word or two about how the hotel next door has cleaner bathrooms, or how this place is full of rats. In any case, the first impression of your hotel would then go to the dogs. Your employee needs to be happy enough with his position in the company to generate good customer services. Remember, it is not you that gets to talk to the customers, it is them. It might even be worthwhile to invest in good customer service training for Joe. Personal Is Better Customers feel much closer to your company if you build a good inter-personal relationship with them. Building customer value should be your company’s top priority—it is after all what solidifies brand loyalty. Say you are an internet service provider. In a market that is becoming increasingly competitive, your customer services are what are going to set you apart a lot more than your actual internet service. Think about it as a customer: would you rather have a speedy internet that crashes and fluctuates a lot and you have no one to complain to and fixing does not happen fast enough, or would you choose a moderate speed internet facility that is always ready to provide you with assistance the moment a problem occurs? ISPs with a better and a more personal customer service are preferred over those with a better technology. Personalized emails, a friendly and cooperative helpline service, and holiday cards all help in building a good personal relationship. More important that any customer service tips is adaptability—be it with customers or the system.

Social Media Monitoring
Child Monitoring, iPhone Tracking, Social Media

The Truth Behind the Social Media Famous Selfies

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Studies have shown that nearly 60% of 13 to 18-year-olds have been asked to share an explicit photo or video—by a complete and utter stranger. 15% of these kids admitted to sending nude selfies of themselves to these known people behind a computer screen. Many times, these photos find their way to unsolicited distribution, such as in the case of 15-year-old Amanda Todd, who was bullied into suicide by a stranger who had obtained her picture. But the truth is that selfie culture needs parental supervision for more reasons than just solicitation. Take the case of Essena O’Neill for example, an Instagram model that uncovered the deception that goes behind these very orchestrated, deliberate selfies. She talks, quite wisely, about “happiness based on aesthetics” rather than on the real deals. Selfie-famous people take a lot of time choreographing that perfect shot, much like a professional photo shoot. They are often embedded with sponsorships and product placements, with the deception of reality. That is in fact not how selfie-famous people lead their actual lives. It is a snippet into their profession. But kids aspire to become as the internet famous as them and overshare their personal photos, and often times their happiness depend on it. So, in short, your child would be happier if they get a certain amount of audience on their photos, and very unhappy if they don’t. This is the kind of situation XNSPY looks to control. With an extensive range of remarkable parental monitoring features, XNSPY allows parents to take charge of their children’s selfie sharing habits by giving them the facility to remotely go through their children’s multimedia gallery. At XNSPY, we always talk to parents and our audiences about the importance of photo monitoring. Because let’s get one thing straight; pictures on the internet last forever, and they have a much bigger audience than you think. By the time you think you’ve deleted a picture, the exploiter would’ve made and distributed several digital copies to outlets you haven’t even heard of. We want parents to take charge here, and really filter their children’s phones for inappropriate selfies. Not just protect their own kids, but see if their kids have some other child’s photos, and get rid of them, too! Another thing the XNSPY team agrees on is that posting nude selfies of underage kids is child pornography, and this is why we’re zeroing in on the selfie culture. Taking and posting a nude selfie is now considered very “accessible” because anyone with a phone can do it. That’s usually why it seems unpreventable, doesn’t it? Not with XNSPY. All parents need to do is install the app on their kid’s phone and view every photo their child sends and receives on the Control Panel. This is why we’re claiming to actively bring attention to the dark areas of the selfie culture. We are not just referring to teenagers exchanging nude or semi-nude photos of themselves. (https://idigtexas.com/) We are also speaking of the deception behind the internet’s most popular selfies that your child may try to emulate. We believe in starting conversations and giving parents the proper mobile application as the perfect equipment to finally put an end to this selfies as an end all to happiness.

XNSPY Entrepreneur
Business

Some Business Advice from an XNSPY Entrepreneur

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We’ve recently gotten an email from one of our regular readers and XNSPY employee app user. They present advice to people that are looking to start their own business. Here is their advice in their own words… For a business visionary, the greatest resource they have is their business thought. They may not as a matter of course have the greatest venture or the best assets, however in the event that the thought is done right, they consequently get headed straight toward achievement. Be that as it may, in the previous 5 years, the smaller organizations have additionally needed to manage issues like data fraud, which costs them around $20,000 per case. The developing digital secret activities plague likewise puts their novel business thought at danger. Remembering this, XNSPY employee observing has given a possible answer for those business people that can’t contribute too intensely on security frameworks just yet, yet at the same time need something to fall back on. Here is some advice from my own experience with the application. Ensuring Meeting Secrets The principal thing XNSPY has on its collection in the way of employee monitoring is email reading. The entrepreneur is given the ability to peruse through every one of the messages that the sales or other representatives send and get on their phones or tablets. Along these lines, they can ensure that that any data that leaves the workplace does not contain exchange privileged insights and that all delicate information is managed in a careful manner. XNSPY does not stop here and furthermore gives SMS and IM checking so all types of correspondence is viewed over and all organization information, thoughts, reports are sheltered. Straight forwardness in Communication Something else that the employee monitoring software gives is straightforwardness in correspondence. At the point when the entrepreneur knows precisely what data is moving all through the organization through their representatives, they will have the capacity to settle on better choices. In the meantime, it urges the representatives to be more watchful in their work and maintain working environment morals. Cryptic conduct—be it in administration or among representatives—has known to contribute to worker withdrawal. XNSPY basically empowers a more straightforward correspondence in the working environment. Guaranteeing Efficiency At last, it is likewise an awesome approach to guarantee effectiveness and profitability in the working environment. Did you realize that a great many people that work in 9-5 employment hours are only useful for 4 hours in the day? Whatever is left of the time is spent dawdling, or scanning the web for senseless things, or utilizing social networking. Your employee monitoring application illuminates you who in your group are good-for-nothings and who the genuine players are. At the point when beginning your business, you genuinely don’t have to burn through a huge number of dollars on security hardware. XNSPY representative observing will scarcely cost you $8 and will furnish you with every essential capacity you have to secure your assets in the underlying phases of your set-up. Do you have anything to share? Write to us, or let us know in the comments below!

Cyber Crime Espionage
Business

Let’s Get Serious About Cyber-Espionage With XNSPY

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Recent data has estimated that nearly 88% employees misuse their privileges—especially company provided smartphones. 72% of the misuse involves financial data breach. 30% employees steal this data to start their own companies, while 65% use it to get jobs with competitors of the industry.  Unfortunately, 31% victims of cyber-espionage attacks happen to be small businesses. XNSPY is looking to liberate small businesses—which may not have enough budget allocated for a sophisticated security system—from this problem. Providing employers with widespread employee monitoring features and remote access to every employee’s phone, XNSPY allows for a more transparent communication in the company, so that unauthorized correspondence become easy to spot. The cost of fraudulent employees is perhaps more than you can possible imagine on the surface. Cyber espionage has gone out of hand, and sadly small businesses suffer most. You’ve got to remember a lot of SMBs rely on their unique product or financial plans, to when that’s meddled with, it puts them in an instant slump. This is exactly the market XNSPY wants to tap into—an employee monitoring tool for business owners on a budget. XNSPY claims to give employers complete authority of their communication networks. By allowing managers to go through the employee’s emails, texts, calls and multimedia, we are hoping to stop unlawful information sharing with external parties. I think that the more parties there are in a company’s network, the greater the chance of data compromise and I honestly believe that at the bottom of cyber espionage is the misuse of company smartphones. So that’s why we’ve zeroed in on that. In the past, companies have used ERP systems for information control. But they cost millions of dollars, even for a single module. Modern, Millennial driven SMBs can begin with just an app. XNSPY has aptly recognized cyber-espionage as a rising problem. And their employee monitoring tool on a budget could mean good news for small business. A head-on approach to this particular problem seems like the viable option. XNSPY is a modern software gives the employer or manager the ability to go through all email, text, and multimedia correspondence that an employee conducts on their company provided phone. It is a monitoring app for all Android and iOS devices. It collects data contain within the smartphones and uploads it onto an online control panel. We believe that providing business owners and managers with the right tools eventually control espionage, especially where financial data is concerned. Just because an entrepreneur does not have the large sums of money does not mean that they don’t have a right to protected data.

Instant messages spying
Parental Monitoring

Keeping a Watchful Eye on Instant Messages—Part 3

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This is the last installation in our Instant Messages series. I hope that you’ve learnt enough about IM monitoring and that I’ve explored it in enough detail that you’d be able to start using these features seamlessly. For this blog, we’re going to be talking about 4 more instant messengers you can track with XNSPY. Spying on Facebook If you want to spy on Facebook messages, on your XNSPY Control Panel, click on “Facebook” tab on the sidebar. Before that make sure this feature is toggled on. You’ll now have a better insight on the user’s Facebook activity. Spying on Kik By now, you’re probably starting to get the drill. To spy on Kik, click on the Kik tab on the sidebar. Once more, you’ll be able to see every single message in accordance to the sender, the date and time. Make sure this feature is toggled on before beginning. You can click on each message to get full details or opt for a list view. Now, you are all ready to start Kik monitoring. Spying on Line Click on the “Line” tab from the sidebar. This will once again appear in the menu expanded from “Messenger”.  Clicking on it will take you to all individual messages received from the application. You can also view Line call logs. If your data isn’t uploading, make sure Line is toggled on. Now, you’re all set to start monitoring Line. Spying on iMessage Lastly, click on the iMessage tab on the sidebar to view all the chats from this app. This would be rather straightforward since this is a text-only app and you’d be able to see all the messages as they are sent and received through the phone. All you’ve got to do is make sure the toggle is on. And you’re good to start iMessage monitoring. Start Monitoring Instant Messengers! I hope you now know how you can monitor WhatsApp, Viber, Skype and Facebook. Before I wrap up this guide, let me make your life easier with another handy tip. For every instant messenger, you can filter your data through a Watchlist. The Watchlist is really useful because it helps you skim through the data. For example, if you suspect that your child was hanging out with bad company called Jake, you can enter that name in your Watchlist and get the relevant alerts regarding that contact. Likewise, if you add any specific words, you will also get notifications when those words or phrases are used. And there you have it. This has been your guide to monitor Instant Messengers in no time. Got any more queries? Let me know so I can help you out right away!  

Watchful Eye on Instant Messages
Parental Monitoring

Keeping a Watchful Eye on Instant Messages—Part 2

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Lately, I’ve been getting a lot of emails, all asking the same question: “How can I read Instant Messenger conversations on somebody else’s phone?” So, I’m going to be talking about spying on IMs in more detail. To start spying on IMs, you’ll need to get hold of your target user’s phone for just 5 minutes to install XNSPY. Follow our easy installation guide for Android and iPhone. Once the app is installed and set, go to your XNSPY Control Panel. Click on your target device. From here, on the side bar, you’d be able to see a tab called “Messenger”. Click on it to get a drop down menu containing all the Messengers that you can spy on with your app. Let’s talk about each of them one by one. Spying on WhatsApp Chat Logs On your sidebar from the expanded menu, click on the “WhatsApp” tab. Here, you will be able to view all the latest messages your phone has received. Clicking on each message will give you further details about it. Now, to view these IMs of your target phone, you need to make sure that “WhatsApp” is toggled on. Only then will XNSPY upload this messenger’s data for you. You can do this by going to Remote Control and then onto Toggle Features. Once your data start uploading, you will be able to view all the data collected by the app. You can view not only the WhatsApp messages but also the names and numbers of the people your target phone talks to along with the message time. You can also view the WhatsApp call log. Spying on Viber If you want to spy on Viber conversations, you can do so by spying on their messages or their call logs. Like before, make sure “Viber” is toggled on under the “Toggle Features” tab. Make sure “Upload Viber Calls” is enabled so you can get call logs as well as messages. Once that is done, XNSPY will upload the data for you under a “Messages” and “Calls” tab. You can now know who your target phone user talks to on Viber. Spying on Skype You can view their Skype activity by spying on their calls, messages and contacts. First, to view chats, make sure Skype is toggled on. To view call logs, click on “Skype Calls” tab on the sidebar and then go to “Settings”. You will be able to view three different tabs: Messages, Calls and Contacts. Thus, you can track all three. Basically, if you want to know who your target phone has added on Skype, click on “Contacts” tab and you’ll be able to see the complete list. This way, you’ll know exactly what your target phone does on Skype. This is it for today. To find out how you can monitor even more instant messengers, keep an eye out for part three!

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